Wednesday, 12 February 2014

ITV Announce New Channel ITVBE!

We wold you a little about it earlier today but now we have more information about ITV’s new channel ITVBE.
ITVBE is the latest channel to join the ITV family and will air lifestyle and reality programming from the UK and the US.

The Only Way Is Essex series 11 will also air on this channel what previously aired on ITV2.
The channel hopes to bring in a younger female audience as Adam Crozier, Chief Executive of ITV, said:
"ITVBe will be a terrific new addition to our family of channels. It reinforces our plan to maximise audiences and revenues from our broadcasting business."

But that’s not just it because they are launching another channel called ITV Encore will be only broadcast the best drama output and will be launched in 2015
Adam carried on in saying:
"Alongside our recently announced new pay channel ITV Encore, this is another important step forward in our strategy to become the most watched, most loved and most talked about family of free and pay channels for every household and every advertiser in the UK,"
WOW how many more channels do ITV want.
When ITV Encore airs that will be their seventh channel.
 [Photo Via: ITV]

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